NET BRANDING LIMITED ## About Net Branding Limited Net Branding Limited is an Auckland digital marketing agency that helps organisations be seen, heard, found, trusted and cited online. We focus on SEO, AI search and websites built to be found. We have worked in digital marketing since 2008, with online experience before that, and our director, Cathy Mellett, still leads the strategy on every engagement. This page explains who we are, how we think and what you can expect when you work with us. If you would like to see how we work before reading further, book a free SEO and AI visibility audit. It is the quickest way to judge whether our advice is useful to you. [ Start a Conversation ](/contact) [ Explore Our Services ](/seo/) ## Overview ### Who Net Branding Limited is Net Branding Limited is a New Zealand company based at 165 Orakei Road, Remuera, Auckland, New Zealand. We trade online as seocompanynz.com, which is home to our SEO, AI search and website development work. So what do we actually do? We help organisations become easier to find and easier to trust, in three connected ways: - [SEO](/seo/), so your website earns visibility in Google for the searches that matter to your business. - [AI Search](/ai-search/), so tools such as ChatGPT, Perplexity and Google AI Overviews understand your business and describe it accurately. - [Websites and Development](/websites/), so the site itself is fast, clearly structured and built for search from the start. We work with small businesses building their first real online presence and with established organisations that need a stronger digital foundation. Many of our clients are in New Zealand, and we also work with international clients. We are not the biggest agency in New Zealand, and we do not try to be. What we offer is long experience, direct access to the person setting your strategy and advice we are prepared to explain line by line. ### Meet the director, Cathy Mellett Cathy Mellett is the director of Net Branding Limited. She sets the strategy for client work and stays involved from the first audit to the ongoing reviews. Why does that matter to you? Because at many agencies the person who wins your business is not the person who does your work. With us, the person you meet is the person accountable for the advice. You can call Cathy directly on [09 523 0478](tel:+6495230478). Cathy’s focus is practical. She wants to know what your business needs from its website, which customers you want more of and what has or has not worked before. The recommendations that follow are written in plain English, with the reasoning shown, so you can make decisions with confidence. You can read more about the people who support client work on our team page. Want to talk it over with Cathy rather than read more? Tell her about your organisation and what you want to achieve. You will get an honest view of what is worth doing first. [ Talk to Cathy about your goals ](/contact/) ## Our Story ### Our story since 2008 Net Branding Limited was built on a simple belief. Organisations that communicate clearly, show genuine expertise and earn the trust of their audience will outlast those that chase shortcuts. That belief has been tested many times. Since 2008 we have worked through the move from desktop to mobile, the growth of local search and maps, the shift from matching keywords to understanding meaning, the arrival of structured data and now AI generated answers. Each change caught out businesses that relied on tricks. Each one rewarded businesses with clear, accurate and useful websites. What did that teach us? That the tactics change and the principles do not. We have adapted our methods with every shift and kept our commitment to doing the work properly, for the long term benefit of the organisations we work with. Today we work where established SEO meets AI search. Visibility now depends on more than a ranking. It depends on being understood, trusted and cited by search engines and AI systems alike. That is the work we do every day. ## New Zealand Expertise With International Capability ### Who we work with in New Zealand and overseas We are proudly based in Auckland and work with organisations across New Zealand. We understand the New Zealand market, including how competition differs between cities such as [Auckland](/locations/auckland/), [Wellington](/locations/wellington/) and [Christchurch](/locations/christchurch/) and smaller towns where a handful of providers compete for the same local searches. You can browse every area we serve on our [locations hub](/locations/). We also work with international clients, and our [international SEO](/seo/international-seo/) work is built to perform across borders and markets. The organisations we work with include: - Small businesses, through [small business SEO](/seo/small-business-seo/). - Larger organisations with complex websites, through [enterprise SEO](/seo/enterprise-seo/). - Trades and construction, professional services, property, health, hospitality and tourism, and ecommerce, all covered on our [industries hub](/industries/). Being based in New Zealand does not limit our thinking. It grounds it. We bring a practical, clear headed view to every engagement, shaped by years of working in a market that expects both technical skill and real commercial sense. ## Our Growth Methodology ### How we approach growth We do not believe in one size fits all strategies. Every organisation has a different audience, a different set of competitors and different goals, so our methodology starts by understanding those specifics before we recommend anything. Our approach rests on four connected principles: - Clarity. We help you say what you do, who you serve and why you can be trusted, in language people and AI systems both understand. - Authority. We build real topical authority through useful, accurate and well structured content. - Technical quality. We make sure your website is sound, accessible and structured for both human use and machine reading, from crawlability to [schema and entity markup](/ai-search/schema-entity/). - Trust. We help you show your experience, expertise and credibility through every part of your online presence. These principles line up with what Google Search Central publishes about helpful, reliable, people first content. They also explain why some organisations keep their visibility through every algorithm update while others lose it overnight. The day to day steps are set out on [our process page](/about/process/): audit, plan, deliver and review, with plain reporting at each stage. ## What We Believe About AI Search AI search is not a replacement for traditional SEO. It is an extension of it. That view shapes everything we recommend. AI tools such as ChatGPT, Perplexity and Google AI Overviews draw on the same web that search engines index. The organisations that tend to appear in AI answers are usually the ones that have already invested in clarity, authority and trust. The technical requirements differ in places, and so do some content structures, but the underlying principles are the same ones that have always driven lasting visibility. So what does that mean in practice? We help you: - Present consistent facts about your organisation across your website and trusted external sources. - Use schema.org structured data so machines can identify your business, services and locations without guessing. - Write content in clear, self contained sections that answer real questions directly. - Build an [AI ready website](/websites/ai-ready-websites/) with clean structure and fast loading pages. We believe the best preparation for AI search is a website that is genuinely useful, clearly structured and an honest representation of what you do and know. We help you build exactly that, and we keep reading and testing as the tools change. Our [insights](/insights/) section shares what we are learning. ## Our Values Values only mean something if you can see them in the work. These are the ones we hold ourselves to. - Honesty. We give clear, accurate advice even when it is not what a client hoped to hear. - Transparency. We explain our recommendations, our methods and our reasoning at every stage. - Quality. We do not cut corners, and we hold every piece of work to a high standard. - Long term thinking. We favour sustainable growth over short term gains that create problems later. - Genuine expertise. We keep up with search, AI and digital marketing so our advice reflects what is actually happening. Honesty includes being clear about what we cannot do. We do not guarantee rankings, traffic or inclusion in AI generated results. No ethical agency can, because nobody outside Google controls Google and nobody controls what an AI model says. What we commit to is best practice, careful work and steady attention to the factors that drive sustainable digital growth. Transparency includes cost. Every quote sets out what is included and what is not, and we explain why each piece of work is recommended. If something is not worth your money yet, we will say so. ## What Clients Should Expect From Their Digital Partner ### Why clients choose us Clients usually come to us for one of three reasons. Their website is not bringing in enquiries. They have worked with an agency before and were not sure what they were paying for. Or they want to understand how AI search affects them before competitors work it out. What they tell us keeps them is straightforward: - Experience since 2008, applied with judgement rather than templates. - Direct access to Cathy Mellett, the director responsible for the strategy. - Advice explained in plain English, with the reasons shown. - SEO, AI search and website development planned together by one team. - An honest stance on results, with no guarantees made to win the work. You do not have to take our word for any of this. Clients leave verified reviews on our Google Business Profile. [Read our Google reviews](https://www.google.com/maps/place/Net+Branding/@-36.8680339,174.8063412,17z/data=!3m1!4b1!4m6!3m5!1s0x6d0d484f3691e96d:0x7fd6562779199e10!8m2!3d-36.8680339!4d174.8063412!16s%2Fg%2F11b60flh7y?entry=ttu), or see a summary on [our reviews page](/about/reviews/). Our case studies show the work in more detail. ## Trusted by Organisations Across New Zealand and International Markets We work with a wide range of organisations including B2B businesses, small businesses, ecommerce businesses, professional services, SaaS and technology companies, tourism and hospitality organisations, healthcare providers, construction and trades businesses, and finance and professional advisory firms. Our clients choose us because we bring genuine expertise, clear communication, and a practical focus on results. We are not the largest agency in New Zealand. We are one of the most experienced and most focused. [Read what our clients say on Google](https://www.google.com/maps/place/Net+Branding/@-36.8680339,174.8063412,17z/data=!3m1!4b1!4m6!3m5!1s0x6d0d484f3691e96d:0x7fd6562779199e10!8m2!3d-36.8680339!4d174.8063412!16s%2Fg%2F11b60flh7y?entry=ttu) ## Frequently Asked Questions ### How long has Net Branding Limited been operating? Net Branding Limited has worked in digital marketing since 2008, with online experience before that. We have adapted our approach through every major shift in search since then. ### Where is Net Branding Limited based? Our office is at 165 Orakei Road, Remuera, Auckland, New Zealand. We work with organisations across New Zealand by video call, phone and email, and with international clients. ### Who will I work with? Cathy Mellett, our director, leads strategy and stays involved throughout. Day to day contact and delivery are explained at the start of each engagement, so you always know who is responsible for what. ### What makes Net Branding Limited different from other digital marketing agencies? We combine long standing SEO experience with specialist knowledge of AI search, including LLM SEO, generative engine optimisation and answer engine optimisation. We also build websites, so SEO is planned into the site rather than added afterwards. ### Do you work with small businesses as well as larger organisations? Yes. We work with organisations of all sizes, from small businesses building their first proper website to established organisations improving their AI search visibility and digital authority. ### Can you guarantee results? No. No ethical agency can guarantee specific rankings, traffic or inclusion in AI generated results. We focus on best practice, quality content, technical excellence and genuine authority, which are the factors that improve visibility over time. ### How do I get started? The best first step is a conversation or a free audit. We take time to understand your goals, your audience and your current online presence before making any recommendations. Ready to see what a properly planned website and search strategy could do for your organisation? Ask for a quote and we will set out the scope, the reasoning and what is included. Get a quote for a website that ranks ## Start a Conversation With Our Team Whether you are looking for a stronger SEO foundation, an AI search strategy, or a website built for large language models, we would welcome the opportunity to understand your goals and explain how we can help. [Get in touch](/contact) [Explore our services](/seo/)